Small Track, Big Champion: The 20-Year "Anti-Involution" Survival Philosophy of This Enterprise

MRCM News / 2026-01-22 / Hits(88)

Small Track, Big Champion: The 20-Year "Anti-Involution" Survival Philosophy of This Enterprise

On January 8, 2026, the 20th Anniversary Celebration of Zhejiang Meiri Intelligent Equipment Co., Ltd. was grandly held at the Meiri Machine Tool Manufacturing Base in Wenling City, Zhejiang Province. More than 500 people, including representatives from industry associations, experts and scholars, partners, and media, gathered at the scene. With the theme of "Deep Cultivation for 20 Years, Intelligent Manufacturing for the Future", the celebration was attended by Cao Xuelei, President of Metal Processing Magazine of China Machinery Industry Information Institute, as an industry guest.

01 Small Track, Big Champion: The Hidden Champion in the Global Knife Grinder Market

During the factory visit, Meiri Machine Tool fully demonstrated its digital production line and lean management achievements to the guests. Founded in 2006, the enterprise entered the segmented field of tool grinders and has always adhered to the corporate philosophy of "Valuing morality in people, valuing quality in work" for 20 years. The authoritative certification from Shangpu Consulting Group further confirms Meiri Machine Tool's position in the global market - "No. 1 in global sales of knife grinder category" and "No. 1 in global sales for 5 consecutive years", which is a remarkable achievement in the segmented field of the machine tool industry.
Nowadays, Meiri Machine Tool's products cover diverse fields such as CNC tool grinders, precision tools, and industrial robots, with an annual output of over 60,000 sets. Its products are exported to more than 90 countries and regions around the world, 80% of which are exported to Germany, Japan, etc. What is particularly noteworthy is its counter-cyclical growth capability: in 2025, despite the overall pressure on the industry, its revenue still achieved a growth of 10.22%, jumping from 30 million yuan in 2018 to 150 million yuan in 2025, with a compound annual growth rate of 25.85%.


02 Efficiency Wins: Driven by 7 Logistics Warehouses and Value Recognition

Meiri Machine Tool's competitive advantage is built on a unique operation system.
In terms of logistics network, the enterprise has laid out 7 logistics warehouses nationwide, achieving the industry's fast response of "same-day delivery/next-day delivery". This infrastructure advantage has become an important fulcrum for its service differentiation.
In terms of brand value, Meiri Machine Tool adheres to the strategy of "the best cost-performance ratio combination". With the advantages of high cost-performance ratio and products, it can achieve lower costs while maintaining reasonable profits under the condition of similar performance.
Yu Rongjiang, Chairman of the Board, further explained this logic through the "Five-Point Principle": "Don't be afraid of involution. The key is to do a little better than competitors - better service, faster response, better quality, higher efficiency, and more trust."

 


03 Gratitude for Going Together: Two Major Awards Issued at the Dinner to Witness Joint Progress

At the celebration dinner that night, Meiri Machine Tool specially set up two major awards, "Meiri Advisory Group" and "Time Companions", to commend partners and core teams that have made outstanding contributions to the enterprise's development over the past 20 years.
When presenting the awards, Yu Rongjiang said: "Meiri Machine Tool has gone through 20 years, growing from a small tool grinder enterprise to the global sales champion of knife grinders, which is inseparable from the trust and support of every partner." This session vividly interprets the practical results of Meiri Machine Tool's "altruistic thinking" and shows the enterprise's unique path of countering industry cycles by building a value community.

04 Innovation-Driven: From "Tool Re-grinding" to "Intelligent Manufacturing Ecosystem"

Meiri Machine Tool has built a technological moat through more than 100 patents. Its new brand "Zhizaobang" has exceeded 10,000+ SKUs within two years, and has achieved the practical application of products such as sweeping robots and handling robots in the field of industrial robots. In recent years, the enterprise has further extended to small-size CNC lathes/milling machines, continuously expanding its boundaries.
In terms of supply chain management, Meiri Machine Tool has created an original "elimination system" - the core KPI of the procurement department is "the number of unqualified suppliers eliminated every month", so as to force the supply chain to improve quality and efficiency. This reverse assessment mechanism ensures that the enterprise can find the best balance between cost control and quality assurance.


05 Value Base: Customer-Centric and Long-Termism

"We have three principles. The first: customers are always right. The second: customers are always right. The third: if customers are wrong, please refer to the first two." This concept of Yu Rongjiang reflects Meiri Machine Tool's firm stance of being customer-centric. He pointed out: "The next ten years may be full of challenges, but as long as we put in 120% effort, the world will not let you down."
The enterprise mission of "Making tool re-grinding simpler and helping intelligent manufacturing more brilliant" is not only a slogan, but also an internal driving force for promoting the enterprise's continuous innovation. The 20-year development of Meiri Machine Tool has proved that the best way to counter involution is to become a maker of new rules through the reconstruction of technology, efficiency and values.


06 Conclusion

At the 20th Anniversary Celebration, Yu Rongjiang delivered a message for the future with "A good life starts with Meiri". With the achievement of "Five consecutive global sales champions of knife grinders" and 20 years of persistence in the segmented market, Meiri Machine Tool has provided a referenceable high-quality development model for the industry. Its coordinated advantages built through logistics network, brand value and innovative R&D have demonstrated the competitiveness and resilience of Made in China in the global market. Driven by the dual waves of intelligence and globalization, the next 20 years of this "small track, big champion" enterprise are worthy of expectation.

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